Brand Identity for a Beauty & Fitness Brand

Elixora needed a brand that could move between beauty and fitness without feeling disjointed. They wanted a single identity strong enough to sit across a lady shaver, resistance grips, maternity leggings, and a pore cleaner. We built a bold, versatile brand identity that ties every product together under one confident, feminine voice.

About the Client

Elixora

Elixora is a beauty and fitness brand offering a range of products for women, including the Silk Touch Lady Shaver with Aftershave Oil, Elite Performance Grips for fitness enthusiasts, Maternity Leggings for moms-to-be and new moms, and a Pore Cleaner for younger, image-conscious audiences. Our approach helped unify these different product lines under one confident identity that speaks to women at every stage from the gym to the nursery.

The Challenge & The Fix

What Was Broken And How We Fixed It

Elixora’s product range spanned beauty, fitness, and maternity audiences with very different needs and expectations, but had no brand identity to hold them together. Without a unifying look, each product risked feeling like it belonged to a different company. We built a flexible identity system with a confident wordmark, a considered color and icon system, and clear usage rules, so every product feels distinctly Elixora no matter who it’s speaking to.

Problem

No existing brand identity to unify a wide product range
Products span very different audiences: fitness, beauty, and maternity
No defined color system to guide packaging and marketing
No consistent logo lockups for different product lines
No brand voice to tie messaging together across products

Our Solution

Designed a versatile wordmark and icon system that flexes across categories
Built a clear primary and secondary color system for consistent application
Created multiple logo lockups (icon-only, wordmark, color variations) for different uses
Defined a single brand message, "Beauty that holds you together", to unify all products.

Branding Strategy And Voice

A Bold Brand That Moves Between Beauty And Fitness

We started with a full brand discovery phase, looking at Elixora’s product mix — from a lady shaver to fitness grips to maternity wear — to find a common thread that could speak to each audience without diluting the brand.

First, we shaped a personality that feels bold, feminine, and self-assured — equally at home on a bathroom shelf or a gym bag, never leaning too far into one category at the expense of another.

The result is a brand built on three principles: confidence, versatility, and women empowerment.

Charcoal

#1B2021

Slate Grey

#30343F

Deep Maroon

#89023E

Blush Pink

#EA638C

White

#FFFFFF

Playfair Display

Beauty that holds you together.

Poppins

Elixora brings together beauty and fitness essentials from lady shavers to performance grips to maternity wear designed for every woman, at every stage.

Client Testimonial

“Working with Digivertize on our brand identity was a great experience. Ayman’s design work was very thoughtful and perfectly captured our beauty and fitness vision. The team ensured everything was managed smoothly and professionally. Our brand feels refined and truly aligned with our business now. Highly recommended.“

— R. Muneeb

Founder, Elixora

Let's Build a Brand That Holds Your Products Together

Launching a product line that spans more than one category and need a brand identity flexible enough to hold it all together? Let’s create a custom brand system designed around your products and your audience.